Harry Styles Live On Tour is a five step touchpoint journey that addresses the issue of concerts not being fulfilling events, and creates an all encompassing experience for fans who love Harry Styles. The five steps of the journey include awareness, planning, waiting, the experience itself and the follow-up. This project was completed through rebranding a Harry Styles concert, redesigning a more interactive concert experience for fans while addressing each touchpoint in the journey, and creating a case study.